The Makeup Show NYC – May 2-3, 2027
Metropolitan Pavilion · 125 West 18th Street, New York, NY
Sunday, May 2: 9am–5pm · Monday, May 3: 9am–5pm
- ✓ Show Floor: 80+ brands at exclusive show prices
- ✓ The Main Stage: the industry's biggest names, live
- ✓ 3 Demo Stages: live techniques, no extra booking needed
- ✓ 2 Seminar Stages: career, business and artistry sessions
- ✓ The International Stage: artists from around the world
- ✓ Networking: brands, executives and your community
Welcome to the Ultimate Beauty Experience
The Makeup Show NYC is the ultimate event for beauty professionals and enthusiasts across every corner of the industry, including makeup artists, hairstylists, cosmetologists, estheticians, students and creatives. Join us for an unforgettable weekend of education, shopping, networking and community.
Follow your favorite celebrity artists and industry experts on our Seminar and Demo Stages, take intimate classes with top beauty educators, shop makeup, skincare and haircare at pro-discount prices, connect with brand executives, and experience an International Stage with diverse artists from around the world.
Choose Your Ticket
Every ticket includes the show floor, all stages and exclusive show discounts.
Buy before May 1 for advance pricing.
Two-Day Ticket
The full weekend. Two days of stages, classes and shopping.
- Show floor access, both days
- Main, Demo, Seminar & International Stages
- Exclusive show discounts
Best value for pros.
One-Day Ticket
One full day of education, discovery and shopping.
- Show floor access
- Main, Demo, Seminar & International Stages
- Exclusive show discounts
Student Tickets
Over 15% off for beauty students.
- Same full access as general tickets
- Standard: One-Day $55 · Two-Day $66
- Proof of enrollment required at the door
Advance pricing ends May 1. Standard prices apply after, and at the door if available.
Groups of 15+: special rates available. Local 798 & 706 union members: complimentary admission with a valid union card. Email info@themakeupshow.com to RSVP.
Special Events & Classes
Go beyond the show floor with intimate, ticketed experiences. Seats are limited.
The Beauty Mixer
Sat, May 1, 2027
Kick off the weekend with your beauty community.
$75 · Gift bag included
Artists United
Sun, May 2, 2027
An exclusive, intimate artist experience.
$219 · Gift bag ($400 value)
Business of Beauty
Show weekend
Marketing, branding and freelance success.
$35 per class
IN The Studio
Show weekend
Hands-on classes with top educators.
$155 per class
Shop 80+ Brands
From major pro brands to new indie labels, swatch, test and stock your kit at show-only prices.
The Makeup Show NYC 2027 is sponsored by:
Want to exhibit or sponsor? Email info@themakeupshow.com or call (212) 242-1213.
Why Attend The Makeup Show NYC
Discover the Latest in Beauty
Shop pro and indie brands at exclusive show prices, see new launches first, and try products at live demos.
Connect & Network
Meet fellow artists, brand insiders and educators. The right connection can open doors to new work and partnerships.
Workshops for All Levels
From makeup fundamentals and bridal to SFX, editorial and the business of beauty.
Make the Most of Your Experience
Plan ahead with a few quick tips:
- ✓ Check the exhibitor list and plan your must-visit booths
- ✓ Pick the classes and demos you don't want to miss
- ✓ Bring your portfolio and updated business cards
- ✓ Set a budget for show-only discounts
Frequently Asked Questions
When is The Makeup Show NYC 2027?
May 2-3, 2027, at Metropolitan Pavilion (125 West 18th Street, New York, NY 10011).
Who can attend?
The event is open to makeup artists, beauty professionals, cosmetologists, estheticians, hairstylists, beauty students, influencers, press, beauty executives, and beauty enthusiasts looking to network, shop, attend classes, and elevate their skills.
What types of workshops are available?
Workshops cover bridal makeup, theatrical and special effects, airbrush techniques, clean beauty, editorial, and business strategies for beauty professionals.
Are there exclusive discounts on products?
Yes! Many exhibitors offer PRO-pricing, show-exclusive prices, and show-only specials on their products, giving attendees the chance to save on must-have beauty essentials.
Can I try products before buying?
Absolutely! Most exhibitors offer swatching, product testing, and live demos, so you can confidently shop for your kit.
Where can I find the updated list of exhibitors?
See the latest on our Exhibitors & Floor Plan page.